Patient Reported Outcomes
Designing for cancer patients requires careful attention to accessibility - the population is older, and attempting to deal with complicated medical information while managing symptoms of both the disease and the treatment takes a toll. As a services company, we have to manage our resources very carefully. So, while developing a survey tool for a client, I introduced the concept of “guerilla testing” to help us ensure we stayed on track and on budget.
WHAT
Qualitative study focused on usability and concept validation
WHY
To make better product decisions
HOW
Utilized in-progress code as high-fidelity prototype
Performed intercept interviews to test usability and future concepts
OUTCOMES
Rapid learning validated our development plan and informed ongoing design decisions